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| A candy bag using the D-Met process for additional shine helps the package stand out on the shelf. |
Elgin, IL, September 2009 – Multifilm Packaging plans to introduce its D-Met process at Pack Expo 2009 in Las Vegas in October. D-Met is a so-called “de-metallization” process that partly removes metal from a metallized film, leaving a clear window in an otherwise metallized design.
“Backing printing inks with a metallized film typically gives the packaging excellent visual appeal as the colors appear metallic and shiny. The problem is that you can’t see the product inside the bag. With D-Met, we remove specific parts of the metal to reveal the product inside while still backing the printing inks with metal,” explains Len Brooker, product manager for D-Met. “The product is displayed like a clear window bag, and the colors have the brilliance of a metallized bag. It’s truly the best of both worlds!”
D-Met is the ideal process for creating a package that stands out on the shelf. “In today’s economy, differentiation is more important than ever, and D-Met will give you that advantage and make the product ‘pop’ on the shelf” says Brooker.
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| D-Met also works well on over-wrap applications for numerous applications, including magazines. |
The concept of de-metallization is not new, but it has traditionally been done mostly in Asia, commanding a premium price and creating logistics issues with long lead times. A way around it has been the use of metallized inks that have a similar appearance, but the high cost of such inks has prevented wide-spread use. Multifilm Packaging is the only integrated converter in North America to offer the process.
“We have been working on the process for quite a while,” explains David Rohrschneider, the company’s COO. “We made a conscientious decision to do D-Met as a wide-web, offline process, which allows us to work with both single web over wrap films and protected laminations for bag films to serve a large variety of applications and customers.” And because Multifilm is an integrated converter with in-house extrusion, printing, metallization, lamination, and now de-metallization, D-Met is more cost-effective than ever.
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Multifilm Packaging, located in Elgin, IL, is a vertically integrated flexible packaging converter, with in-house cast extrusion, metallizing, de-metallizing, flexographic printing, adhesive laminating, and slitting. Primary markets are confectionary piece wraps and bag film, and high barrier laminates for dry food applications.
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